Asta Wellejus – Interactive pioneer - transmedia developer and producer
Asta Wellejus is an experienced transmedia producer/ developer. She was headhunted by Lars von Trier in 1997 to develop new ways of combining film, theater, role playing and games, Asta co-founded Zentropa Interaction in 1999, producing interactive formats (Films, Games, ARG´s, Alternate Launch, Exhibition, Role plays, and Mobile learning tools etc) In 2007 she founded ”Die Asta Experience" to focus on digital interactive media and audience participation. Markets; Broadcast/ film, NGOS, brands, games, attractions and experimental art. She had produced 30+ interactive formats, from ARG´s for Lars von Trier’s/ Thomas Vinterberg’s titles, to the North sea museum, transforming the whole attraction into an interactive experience on mobile, films, web, installations and augmented reality, to the Globe in COP15, where more than 10.000.000+ users joined the virtual global demonstration over a period of 10 days. In 2011 she worked with Filmcontact North and Hotdogs, in a MEDIA supported project that developed 22 documentaries with interactive features from Europe and North America, one of the projects won the Power to The Pixel prize oct. 2011 for best new media project. Together with Culture Region Funen she runs the ICE projects (Interactive Culture Explorers) which is collaboration between 12 regional culture institutions to create new learning and experience formats for youth. She is currently developing and producing projects internationally for directors, producers and broadcasters in Spain, Israel, Sweden, Switzerland, USA.
We have two projects selected for Cross Video days, with 378 projects being submitted we are very happy to have two selected. The projects are Deadline Athens, an interactive documentary about Afghan refugees in Athen, that just received the danish press photo award in the multimedia category, and Ghost Rocket Investigation Portal, a project about a relased military archive about flying unidentified object and a documentary, that will launch in the coming months.
lørdag D. 23-08-2014 KL.09:00 - 11:00
Hvad betyder de digitale og sociale medier for udbredelse og omsætning af kunsten? Hvordan får talentet plads på et kunstmarked præget af konkurrence og vanetænkning? Hvad kan vi lære af udlandet og de danskere, der bor der? Hvornår er kunsten national, og hvornår er den international? Vi kender til copyright, men findes ”copyleft” som udtryk for en ny finansiering af den skabende kunst? Vi diskuterer disse udfordringer og finder løsninger på dem.
Moderator: Clement Kjersgaard
Monday the 18th, a whole day of tech, trends and new storytelling formats. Developed and run by Asta and Jason DaPonte, for Documentary Campus.
WORKSHOP 1, HELSINBORG MAY 12. – 16. 2014
The first workshop will focus on concept development as well as identifying possible collaborative and financing opportunities. The output is to develop a concept and an action plan for the continued project development.
WORKSHOP 2, MALMÖ SEPTEMBER 15. – 19. 2014
The second workshop will concentrate on continued concept development, business development and prototype/demo production. The output is a more detailed concept with a prototype/demo for one of the interactive features, a business plan as well as an action plan.
Medea - Workshop med internationale trans-/crossmediaexperter
Læs mere her
Asta Wellejus oplæg, NOW is digital - her
Interview med Asta Wellejus om Danmarks vej og bromuseum på DR P1 20. juni 2011 - her
Interview med Asta Wellejus om at være kvindelig iværksætter. Danmarks Radio P1/Vita d. 25. juni 2010- lyt her